Ice Lounge on Main

Contacts

Municipal Office

395 Mulock Drive P.O. Box 328 Station Main, Newmarket, Ontario
L3Y 4X7
905-895-5193

Email Us

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Join us for our new event this winter! Ice Lounge on Main Presented by Mercedes-Benz Newmarket

 


Event Details

Date: February 22 to 25, 2024

Location: Main Street, Newmarket  

Times:

Thursday February 22  |  5 to 11 p.m. 

  • 5 to 10 p.m. | Vango & Snow Globe Photobooths
  • 5:30 to 10:30 p.m. | *Roaming entertainment byAndy Blau (Magician), Andrew Eland (Sleight of hand entertainer), Stasia Fantasia the Mermaid Oracle (psychic readings)
  • 6 p.m., 8 p.m. & 10 p.m. | Bex in Motion (Fire/LED entertainer)
  • 7:30 p.m. | Welcome Announcement

*Roaming entertainers will be travelling throughout the event site, both outdoors and inside Main Street businesses, approaching participants and patrons to perform. The roaming entertainers will not be situated at one dedicated location throughout the event.  


Friday, February 23
  |  12 p.m. to 11 p.m.

  • 11 a.m. to 3 p.m. | Live Ice Sculpting
  • 6 to 10 p.m. | Vango & Snow Globe Photobooths
  • 5:30 to 10:30 p.m. | *Roaming entertainment byAndy Blau (Magician), Andrew Eland (Sleight of hand entertainer), Stasia Fantasia the Mermaid Oracle (psychic readings)
  • 6 p.m., 8 p.m. & 10 p.m. | Zoe Stardust (Fire/LED entertainer)

*Roaming entertainers will be travelling throughout the event site, both outdoors and inside Main Street businesses, approaching participants and patrons to perform. The roaming entertainers will not be situated at one dedicated location throughout the event.  


Saturday, February 24
  |  12 p.m. to 11 p.m.

  • 11 a.m. to 3 p.m. | Live Ice Sculpting
  • 12 p.m. to 3 p.m. and 6 to 10 p.m. | Vango & Snow Globe Photobooths
  • 1 p.m., 2 p.m., 3 p.m., & 4 p.m. | Doo Doo the Clown live performance show
  • 5:30 to 10:30 p.m. | *Roaming entertainment by: Andy Blau (Magician), Andrew Eland (Sleight of hand entertainer), Stasia Fantasia the Mermaid Oracle (psychic readings)
  • 6 p.m., 8 p.m. & 10 p.m. | Scarlet Black (Fire/LED entertainer)

*Roaming entertainers will be travelling throughout the event site, both outdoors and inside Main Street businesses, approaching participants and patrons to perform. The roaming entertainers will not be situated at one dedicated location throughout the event.  


Sunday, February 25
  |  12 p.m. to 5 p.m.

  • 12 p.m. to 3 p.m. | Vango & Snow Globe Photobooths
  • 1 p.m., 2 p.m., 3 p.m., & 4 p.m. | The Snow Queen 
  • 12 p.m. to 5 p.m. | *Roaming entertainment by: Andy Blau (Magician), Andrew Eland (Sleight of hand entertainer), Stasia Fantasia the Mermaid Oracle (psychic readings)
*Roaming entertainers will be travelling throughout the event site, both outdoors and inside Main Street businesses, approaching participants and patrons to perform. The roaming entertainers will not be situated at one dedicated location throughout the event.  


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The Experience

Newmarket's historic Main Street, already a popular community gathering space that attracts over a quarter of a million visitors each year, will set the scene for the experience. From Water Street to Park Avenue, Main Street will become a pedestrian zone where visitors are invited to enjoy:  

  • Food & beverage. Indulge in expanded outdoor restaurant options or grab a drink at one of the Ice Bars. During the event, guests will be permitted to enjoy alcohol outdoors throughout the event area.  
  • Lounge areas. Kick back, relax and take in the atmosphere at one of the igloo lounges or warm up and roast marshmallows by the fire pits.  
  • Art installations. Stroll along Main Street and admire the art, including ice sculptures and light installations.  
  • Live entertainment. Music, magic and fire performances are just some of the delights that visitors can expect when they visit.  
  • The best of Main Street.  Choose Local and explore the many boutique shops and services on Main Street. Win incredible prizes and earn rewards for shopping and dining during the event. 
Presenting Sponsor

Mercedes-Benz Newmarket

"At Mercedes-Benz Newmarket, we're proud to be a part of the Newmarket community and help bring incredible experiences to life," says Brian Fulton, Managing Partner at Mercedes-Benz Newmarket. "Our continued partnership with the Town of Newmarket allows us to give back to the community in a fun and creative way, and I'm looking forward to seeing the community at Ice Lounge on Main."

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Choose Local: Shop to Win!

Spend $50+* on products or services at participating downtown businesses during the Ice Lounge on Main Presented by Mercedes-Benz Newmarket event (Thursday, February 22 to Sunday, February 25) and you could win big!*

Just visit the Choose Local booth located at the corner of Timothy Street and Main Street and show your receipts(s) totaling $50 or more
(excluding restaurant purchases and gift cards) to be entered into a draw for ONE OF FIVE GRAND PRIZES with a value of $500+ each!

The first 100 participants per day will also receive a $25 CHOOSE LOCAL INSTANT GIFT CARD to be used at participating Main Street businesses! 

Check back for a list of participating businesses and special event promotions.

*Excluding restaurant purchases and gift cards 
*Choose Local booth operating hours are February 22 from 5 p.m. to 9 p.m., February 23 and 24 from 12 p.m. to 9 p.m., and February 25 from 12 p.m. to 5 p.m.


Check out these Main Street establishments offering specials during the event from Thursday, February 22 to Sunday, February 25

Eat and Drink

Chip & Malt

201 Main St. S

Visit Chip & Malt for "Bread in a Sled" ($5), a decadent deep fried piece of signature bread and butter pudding topped with toffee sauce and whipped cream. If you are feeling like something savoury, try the
"Chips & Bits" ($9), chips topped with deep fried cod bits and homemade tartar sauce.
chipandmalt.ca

LA GABBIA

235 Main St S

Visit LA GABBIA for special promotions all weekend long

Every day(all day)
Special Warm Drinks and Cocktails & Domestic tall cans $6

Every day from 12 p.m. to 5 p.m.
BOGO APPETIZERS
Soup & Salad $13.99

Thursday
Any Burger & Tall Can $23
Jameson shot $6

Friday & Saturday
Half price Bottle of Wine (Dine in only)
Fireball shot $5

Sunday
Pork Back Ribs, Fries, Coleslaw and Corn Bread $25
Caesars $6
Sangria $8

lagabbia.ca

Old Flame Brewing Co.
140 Main St S

Make a purchase from the outdoor Ice Bar at the Ice Lounge on Main event and receive a voucher for a "2 for the price of 1 flight" to be used at the Old Flame Brewing Co. anytime during the event.

oldflamebrewingco.ca

Wine On Main
186 Main St S 
​Wine on Main will be providing complimentary Prosecco alongside the Mercedes Benz G Wagon. Plus get a complimentary s'mores kits with purchase.

In addition, they will be serving up:
  • Ontario Ice Wine

  • Prosecco (alcoholic & nonalcoholic)

The Maids Cottage
223 Main St S

The Maids Cottage will be featuring a Breakfast wrap (bacon, egg, cheddar) or Chicken caesar wrap with a traditional butter tart for $15 plus tax, including a free beverage (coffee, tea, hot chocolate or soft drink). They will also be offering a special on their award-winning butter tarts - 6 pack of traditional plain, pecan or raisin for $20 no tax.

themaidscottage.com

Ghost Taco
325 Doug Duncan Drive

Check out Ghost Taco and get a free Mexican Hot Chocolate!

ghosttaco.ca

Shop

Wayside Comics & Cocktails

200 Main St S

Wayside Comics & Cocktails is having a 20% off Sale on Graphic Novels, Manga, Books, Toys and Games and 10% off Hot Toys and Sideshow Collectibles. Please note the sale does not apply to 'New This Week items' or consignment items.
Little Rae Goods
477 Timothy St
Spend $100 or more (before tax) in store at Little Rae Goods and receive a $15 gift card. Also, buy any drinks at their café and get the second one at 50% off.

littleraegoods.com
Olive Oil Co. Inc.
190 Main St S

Drop by Olive Oil Co Newmarket during the event and receive a FREE bottle of olive oil or balsamic vinegar as well as a 10% off coupon valid on all store merchandise through March 31st, 2024. 

Anyone who makes a purchase at Olive Oil Co.  during the Ice Lounge on Main event will automatically be entered into a draw to win one 200ml bottle of Olive Oil or Balsamic Vinegar every month for one year.  (Prize Value $200+, Winner must collect prize in-store every month.)

oliveoilco.ca

REPLENISH General Store Inc.

208 Main St S

REPLENISH General Store will be offering a 10% discount in-store during the event.

Check out an exciting local maker/vendor pop-up showcase in-store with handmade bracelets, permanent jewelry, vintage/boho decor and clothing, oracle card reading, fine food and hot sauce sampling/tastings (Friday, February 23 and Saturday, February 24 between 4-9 p.m.)

replenishgeneralstore.com

Changes For You Inc.
207 Main St S

Changes For You is offering a 15% discount when shopping in-store during the event. Excludes mastectomy products, wigs and wig products.

changes-for-you.business.site

Josephee Lingerie
228 Main St S
Josephee Lingerie and Swim boutique is offering NO TAX for all items purchased during the event.
Good Vibes on Main
222 Main St S

Visit Life is Good Newmarket during event for a special Winter Sale. Spend more than $50 and spin the wheel for additional discounts and prizes.

goodvibesonmain.ca

Jack + Marion Trading Co
226 Main St S
Visit Jack + Marion Trading Co for 20% off regular priced items (*Exceptions may apply) and receive a free gift with every purchase!
There will also be further reductions and clearance mark downs with up to 70% off!
jackandmarion.com
Robins Pharmacy
191 Main St S

Robins Pharmacy will be offering many special promotions in-store throughout event. Some highlights include:

  • Boost meal replacement drinks for only $11.99/6pk.
  • Select Voltaren Emulgel for $13.99 
  • Rub A535 will be 20% off.
  • Colgate MAXFRESH toothpaste for $.99 so you can stock up.

There will be lots of other great deals throughout the store for all your needs. With any purchase of $25 or more, shoppers can fill out a ballot for a chance to win a case of Smarties!
robinspharmacy.com

NOMI Handcrafted Jewellery and Gifts
 250 Main St S
NOMI is offering 10% off all regular-priced merchandise.
shopnomi.com
Knappett Jewellers
219 Main St S

Knappett will be offering:

  • Sterling Silver Pendants, Bracelets, & Earrings  for 50% off.
  • Bulova watches will be 40% off
  • Citizen watches will be 30% off

knappetts.com

KingsRidge Building Group
223 Main St S Suite 2

KingsRidge Building Group will be hosting an open house. Office doors are open to walk through, meet the team and learn about the construction process. Great opportunity to see what it would be like to do a renovation with the KingsRidge team.

kingsridge.ca

Reekree8ID – Vintage Emporium
259 Main St S


​Extended hours and no appointments necessary all weekend long!

Grand Prizes – Choose Local - Shop to Win

Prizes
Business Name(s)Prize Package
Hempen JewellersA Pair of diamond stud earrings (lab created) weighing .66 carats total weight set in 14k white gold.
Postmark Hotel

One night's stay plus breakfast for two*

*terms and conditions apply

Old Flame Brewing Co.

Old Flame Brewing Co. Events Experience:

  • 2 tickets to Old Flame Road Trippin (April 27)
  • 2 tickets to Taco and Beer Dinner (May)
  • Guided Brewery Tour with Tasting of all beers, and brewers' plate for 2 (Redeemable anytime in 2024)
  • 2 tickets to Beer and Chocolate Pairing (March 24)
  • 2 tickets to Comedy Night (April 25)
  • 2 tickets to River Town Saints Concert (March 29)
  • 2 tickets to around-the-world beer and food pairing (October)

 

Downtown Newmarket Dining Package

$100 gift card for Made in Mexico

$100 gift card for Chip+Malt

$100 gift card for Hungry Brew Hops

$100 gift for Olde Village Freehouse

$100 gift card for Ghost Taco

$100 gift card for Ground Burger Bar

 

Irv & Co Hospitality Group – Streetside Food Truck

·       Private food truck event or in-home catering for 10 people at their home (2 hours max.)

·       York Region only

·       Excluding Friday and Saturdays

·       Booking minimum of 14 days in advance. Subject to availability

·       Menu items to be coordinated at time of booking

​Bonus Prize: telMax 
​Meta Quest 2 - 128 GB VR Headset with Touch Controllers 

Grand Prize draws will take place on Monday, February 26, 2024.  Winners will be notified accordingly with instructions on how to claim their prize.
Choose Local Contest Terms and Conditions

#ChooseLocal – Ice Lounge on Main – Shop to Win! Contest rules and regulations:

The Choose Local – Ice Lounge on Main – Shop to Win! contest begins at 12:00 p.m. on Thursday, February 22, 2024 and ends at 5:00 p.m. on Sunday, February 25, 2024.

The "Choose Local - Ice Lounge on Main – Shop to Win" campaign is a promotional tactic that is part of the larger Economic Development Choose Local campaign. The goal of the contest is to raise awareness that the Town supports local businesses and encourages the community to visit downtown businesses and shop during the Ice Lounge on Main event.

To enter:

Step 1 – Spend $50+* on products or services at participating downtown businesses throughout the Ice Lounge on Main event (Thursday, February 22 at 9:00 a.m. to Sunday, February 25 at 5:00 p.m.)

Step 2 - visit the Choose Local booth located at the corner of Timothy Street and Main Street and show your receipt(s) totalling $50 or more to be entered into a draw for ONE OF FIVE GRAND PRIZES with a value of $500+ each! Booth hours are February 22 from 5 pm to 9 pm, February 23 and 24 from 12 pm to 9 pm, and February 25 from 12 pm to 5 pm.

PLUS - The first 100 participants per day will also receive a $25 CHOOSE LOCAL INSTANT GIFT CARD to be used at participating Main Street businesses!

*Excluding restaurant purchases and gift cards.

*$50 before tax

Multiple entries are allowed as long as each $50+ receipt entry is unique.

Ballots selected in a random draw will be reviewed for eligibility, and Town of Newmarket staff will contact the winners.

Eligibility:

The Town of Newmarket has full discretion in applying the following criteria to approving receipts received in the Choose Local – Ice Lounge on Main – Shop to Win Contest:

  • A entry must show items purchased from a participating business between Thursday, February 22 at 9 a.m. and Sunday, February 25 at 5 p.m.
  • A participant may enter multiple receipts from the same or different businesses, as long as each receipt shows a different purchase, it will be considered as a separate entry.
  • Items purchased online and delivered via curbside pickup are eligible.

Prizes:

The following prizes are available as part of the Choose Local – Ice Lounge on Main – Show to Win contest:

Eligibility for Choose Local – Ice Lounge on Main – Shop to Win Contest

To win, participants must be Ontario residents who have reached age 18 prior to February 22, 2024. Employees of the Town of Newmarket and their consultants and consultant subcontractors are not eligible to play.

Procedure for awarding prizes in Choose Local – Ice Lounge on Main – Show to Win Contest

TOWN OF NEWMARKET staff will contact contest winners to notify them of their prize.

Winners will accept their prize at a mutually agreed upon location, date, and time. Winners agree to have their photo taken while accepting the prize. This photo may be used in marketing and promotional materials including social media.

When accepting their prizes, winners must answer a skill-testing question, show valid photo ID and sign a standard Declaration and Release form. The Declaration and Release form confirms compliance with the contest rules, acceptance of the prize as awarded, and releases TOWN OF NEWMARKET, and their officers, employees, council members and agents from any and all liability, claims, and actions of any kind arising from or in connection with the contest and the receipt, ownership or use of the prize.

If a winner is determined to be under age 18, the prize will be awarded to the winner's parent or legal guardian, who must be 18 or older, answer the skill-testing question, and sign the Declaration and Release form mentioned in the preceding paragraph.

General rules for Choose Local – Ice Lounge on Main – Shop to Win Contest

1.     By participating in this contest, participants consent to the use of their name, voice, resemblance, photograph and/or image without compensation, whether online, in print, or in any other media, in connection with contest publicity and/or any aspect of the TOWN OF NEWMARKET. Participants waive all rights, including moral rights, in this respect.

2.     By entering, participants release and hold harmless THE TOWN OF NEWMARKET and their officers, employees, council members and agents from any and all liability, claims, and actions of any kind arising from or in connection with the contest or any prize won.

3.     The prize must be accepted as is, and may not be exchanged. No substitutions will be allowed.

4.     THE TOWN OF NEWMARKET reserves the right to withdraw, terminate, amend or suspend this contest at any time without notice. The published contest schedule and rules are subject to change at any time and without notice.

5.     The TOWN OF NEWMARKET reserves the right to disqualify from this contest and any future contests or other promotions conducted by the TOWN OF NEWMARKET, any individual that the TOWN OF NEWMARKET finds or believes to be tampering with the entry process or the operation of the contest, to be acting in violation of the official rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

6.     Any contact information, such as phone number or email address, will not be kept on file or shared, and will be used solely for the purpose of contacting participants who have won the contest.

7.     Participation in this contest includes acceptance of these rules, which will be applied by TOWN OF NEWMARKET. All decisions are final.

8.     This contest is subject to all applicable federal, provincial and municipal laws.


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Thank you to all of our great sponsors!

Mercedes-Benz Newmarket


Ice Sculpture Sponsor

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Igloo and Firepit Sponsors 

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In Kind Sponsors

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Sprinter Van Design & Décor Sponsor

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FAQ's

What are the dates, times and location of the event?

The event is taking place on February 22 to February 25 on Main Street, Newmarket. The event is closed to cars so guests can roam freely from Water Street north to Park Street.  Event hours:

  • Thursday, February 22: 5 p.m. to 11 p.m.
  • Friday, February 23: 12 p.m. to 11 p.m.
  • Saturday, February 24: 12 p.m. to 11 p.m.
  • Sunday, February 25: 12 p.m. to 5 p.m.

What's happening Thursday night?

Join us on Thursday, February 22 at 7:30 p.m. for the opening remarks at the custom Ice Bar where Mayor Taylor will officially open the weekend long event.  Come out and raise a glass to celebrate winter in style on Main Street Newmarket.

Where can I park?

Parking is available at Riverwalk Commons and surrounding areas as per parking by-laws and winter parking by-laws. If you plan on having alcoholic beverages, you are strongly advised to not to drive.

What roads will be closed in the area & when?

Main Street from Water Street to Park Avenue will be closed from 10 p.m. WEDNESDAY, FEBRUARY 21 to 7 a.m. on MONDAY, FEBRUARY 26.  Lorne Avenue, Prospect Street, Water Street and Queen Street are all open as per usual traffic access. Parking spaces along Main Street will be closed from Water Street to Park Avenue. Any remaining vehicles may be towed.

Where can I go if I've lost something or found something?

The Town Booth, located at Timothy & Main will have Town of Newmarket Staff on site during all event operational hours to assist you with event information, general inquiries, lost & found and First Aid.  We also have York Regional Police on site, as well as Paramedics in case of any emergencies.  When in doubt, find a Town of Newmarket staff person and let them know your concern.

How can I find or identify a Town of Newmarket Staff person?

Every staff member will be wearing a blue Town of Newmarket jacket and will also have a plastic badge with yellow stripes with STAFF on the badge.  All staff will have radio access to one another, as well as police and paramedics.  The Town Booth (Event Central) will always be manned with two Town staff to assist at all times during the event.

Where can I find washrooms?

The washrooms at both Old Town Hall at 460 Botsford Street, on the West side of Main, as well as at the  Community Centre & Lions Hall at Riverwalk Commons (200 Doug Duncan Drive) will be open for public use. Please only use the facilities inside at restaurants and stores if you are a patron to minimize the amount of traffic in the stores for bathroom purposes only.

Is this event suitable for children?

This event has been intentionally designed as an adult-oriented, outdoor apres-ski lounge experience on Main Street. The street is fully licensed, allowing attendees to leisurely stroll with a beverage in hand while indulging in the specially curated shops and dining options for the weekend. Main Street will be adorned with propane firepits, heated igloos, an array of food and drink choices, and in-store pop-ups, creating a tailored environment for adults to gather, dine, sip, shop, and relish the winter weekend ambiance. The programming includes photobooths, ice carving shows, and roaming performers, with a deliberate emphasis on cultivating a lounge vibe rather than catering specifically to children. While children are welcome, the event is primarily crafted with adults in mind.

What is the Choose Local program?

The 'Choose Local' campaign is crafted with small businesses at heart. For details about the Shop to Win! Choose Local contests, prizes and how to participate visit https://espacehello.ca/newmarket

Where is the Choose Local booth and what are the hours? 

The Choose Local booth is located at Timothy & Main – you can't miss the giant, red Choose Local sign on site. 
The booth is open the following dates & times

  • February 22 from 5p.m. to 9 p.m.
  • February 23 & 24 from 12 p.m. to 9 p.m.
  • February 24 from 12 p.m. to 5 p.m.

What entertainment is available at this event and when?

Entertainment and times of specific shows can be found here on this webpage above this table. 

Can I bring my own food to roast at the Marshmallow Zones?

No, unfortunately we cannot permit outside food to be roasted at the event's Marshmallow Zones. A Town of Newmarket Staff will be on site at the Zone to assist with proper food handling and preparation to make the most of your experience.  We do the prep, provide the marshmallows and skewers – and you can take over and roast your marshmallow over the cooking grade fuel to your liking.