Date: February 20 to 22, 2026
Times:
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Friday, February 20 - 12 p.m. to 10 p.m.
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Saturday, February 21 - 12 p.m. to 10 p.m.
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Sunday, February 22 - 12 p.m. to 5 p.m.
Location: Main Street, Newmarket
Closure Info:
Main St. will be closed from Water St. to Park Ave. including Timothy St. just east/west of Main, and Botsford St. just west of Main from Thursday, February 19 at 3:00 p.m. to Sunday, February 22 at 11 p.m.
This year's Ice Lounge on Main will feature:
Food & Beverages: Swing by one of the outdoor bars along Main Street or enjoy a drink from one of Main Street's incredible restaurants and take it along as you explore the buzz of the street.
Family Fun: Get ready for an action-packed experience! Marvel at live busker performances, zoom down the Snow Valley Mini Tube Slide, or challenge your friends in our games zone! Plus, enjoy complimentary marshmallow roasting, maple taffy on snow, and more (while supplies last)!
Live Music: Feel the beat all day and night with amazing live music from local talent!
Cozy Lounge Areas: Fire tables line the street, while geodomes provide comfortable spaces to relax, gather, and enjoy the winter atmosphere.
Shop, Dine & Win: Support local and discover the best of Main Street's boutique shops and services! Earn rewards for dining and shopping during the event and the chance to win some incredible prizes!
Plenty of Photo Opportunities!
Choose Local: Shop to Win!
Spend $50 on products or services at downtown businesses and earn a $25 Choose Local gift card (while supplies last; first 100 participants per day). Save your receipts and visit the Choose Local booth during the event (Feb 20 – 22) to enter. Plus, when you shop or dine downtown you'll earn a chance to win exciting prizes.
Choose Local booth hours:
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Friday, February 20 from 12 p.m. to 9 p.m.
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Saturday, February 21 from 12 p.m. to 9 p.m.
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Sunday, February 22 from 12 p.m. to 5 p.m.
Entry RequirementsRetail, personal services/wellness, baked goods/treats
Spend $50 combined at any retailer (including baked goods/treats) or personal service providers (including hair services, massages, tattoos) in the event area and bring your receipts to the Choose Local booth to enter the draw. The first 100 people per day will receive a $25 prepaid Visa gift card to spend at participating businesses in Newmarket. The above offer is only valid with proof of purchases from retail and personal services businesses in the sanctioned event area. Receipts can be combined for a total of $50.
Restaurants
Dine in or take out from a restaurant in downtown Newmarket and receive a ballot for a chance to win incredible Choose Local prizes!
